JMMB

JMMB NURTURES LOVE FOR READING AT ELLISTON PRIMARY SCHOOL

May 10, 2012

It was all bright smiles and warm hugs for JMMB’s Haughton Terrace team members when they visited the Elliston Primary School to read with students on Read Across Jamaica Day on Tuesday May 8.

The Elliston Primary school team was part of a large group of team members from JMMB’s islandwide branch network that read with students in 17 other schools across Jamaica, in what was a corporate Jamaica-led initiative to promote a love of reading amongst primary level school children. The activity formed part of Education Week celebrations, held from May 4-12.

“It was a very good gesture for JMMB to be here with the students to share with them,” said an appreciative Uvalyn Williams, Principal of the school. “Such a thing creates students’ interest in reading and really shows the students that persons other than their parents and teachers care about their development.”

JMMB Haughton Terrace Branch Manager Rockann Crawle, who was among the readers, was immensely pleased at having had the opportunity to share in this manner with the students.

“Reading with the students has been a fulfilling activity for me and the team. The children enjoyed it and we are happy to have been able to bring such joy by spending this quality time with them.”

The students were indeed quite excited when, grade by grade, the JMMB team members assumed the role of teachers and delighted them with animated and interactive renditions of a collection of stories, which at times even progressed to playful sing-a-longs with the young ones.

Speaking to JMMB’s far-reaching role in all levels of education, Marketing Communications Manager, Lauri-Ann Ainsworth, explained that the company is ‘big on education, not only in creating financial solutions to ensure students can attend school, but also through activities such as this that give us a chance to connect with students and help in their academic and social development.’

She went on to say “Read Across Jamaica Day is a great creative response to the challenge of illiteracy in Jamaica and JMMB remains committed to partnering with parents, schools and other like-minded corporate institutions to tackle the issue any way we can to ensure our children’s bright futures.”